Factors Affecting Dairy Products Consumption in Jordan "Case Study In Amman City"

(Mohamed Salem Al-Tarawneh and Ibrahim Suleiman Tahat)

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Abstract

The main aim of this study was to examine factors affecting dairy products consumption in Jordan-in Amman city. The study relied on cross section data, which was collected using questionnaire from, the sample size was 384 consumer from Amman city. Gender specific differences were tested. The results obtained have shown that females consumed more dairy products than males., and the degree of preference analysis shows not significant differences between males and females in consumption, and results confirmed estimates that factors independent associated inextricably significant effect on milk consumption. The study suggests the need to intensify campaigns and advertisements for local dairy products and promote them - on the factory - especially as there is competition between factory in the area studied, as well as a focus on product quality and intensify control over the factories by regulators, and suggestion marketing and promotional a strategies of domestic dairy products for example modified elements of the marketing mix and reducing product price. and Improving distribution efficiency of dairy products. Key Words: Consumer, dairy products , quality of products
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