Scientific Journal Of King Faisal University
Basic and Applied Sciences


Scientific Journal of King Faisal University / Humanities and Management Sciences

The Impact of Marketing Ethics

(Adel Mohammed bedridden)


This paper examines the impact of the marketing ethics on the competitive situation of the company. The researcher depended on the perspective of national marketing managers in Egypt. Eight variables tested, six variables related to marketing manager (age – gender – experience – income – social situation and area) tow variables related to the company (nationality – company size)