An Illustrated Guide for Al Ahsa Arts and Heritage: Geographic and Historic Documentation

(Reham Mostafa Mohammed and Adel Roshdy Abd Al-Moaty)

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Abstract

Heritage is a documentation of an ancestral inheritance that gives effective economic, social and political dimensions in present societies. Because Al Ahsa is a city characterized by geographical location, heritage, crafts and distinctive industries, UNESCO has recognized it in 2018 as a World Heritage Site. The Arab Ministerial Council for Tourism then decided to select it as the Capital of Arab Tourism 2019. This has drawn attention to Al Ahsa, and heritage specialists have turned to closely learn about its heritage. In line with the Saudi Vision 2030, there is a trend to promote tourism internally and externally, especially to the provinces and areas rich in arts and heritage. The research aimed to use the descriptive analytical approach to collect information and documentary images that are suitable for the designing of a distinctive artistic guide reflecting the civilization of Al Ahsa. The guide will serve as a tourist guide and an ambassador that tells the history and heritage of Al Ahsa and presents it attractively to the reader expressing the identity of the oasis. The illustrated guide was designed to include the location and geographic importance of Al Ahsa Oasis, most important natural and archaeological landmarks, folk art and handicrafts and habits. The study recommended the dissemination of the experiment and production of more specialized promotional guides for each craft itself. KEYWORDS Cultural heritage, heritage tourism, tourism promotion
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