Traditional Handicraft Items Revival in the Carpentry Industry: Applied Research on Palestinian Household Furniture

(Ehab Abu-Hannoud)

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Abstract

Despite the importance of Palestinian furniture to the local economy, there is still weak global demand for it, which hinders its export abroad and deprives manufacturers of the benefits of exporting this important product. This study aims to strengthen the competitive position of the Palestinian furniture industry in both local and international markets by emphasizing the strategic role of design, particularly by integrating traditional Palestinian craftsmanship into contemporary furniture production. The research addresses design strategies, the preservation and application of artisanal heritage, and market development, considering both domestic consumer demands and global market trends. A qualitative descriptive approach was employed, analyzing traditional crafts, such as straw weaving and henna artistry, and their adaptation into modern furniture. Case studies and practical design models were developed to provide actionable frameworks for artisans and industry stakeholders. The study found that relying solely on functionality and aesthetics is insufficient to attract modern consumers. Sensory and expressive elements rooted in cultural heritage significantly enhance product appeal and market differentiation. Evidence-based models demonstrate the potential to distinguish Palestinian products, while strategic recommendations guide competition toward heritage-inspired features, increasing visibility, attracting investment, and supporting sustainable growth within the industry.
KEYWORDS
Contemporary furniture, furniture industry, global market, heritage, Palestine, traditional crafts
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