Scientific Journal Of King Faisal University: Basic and Applied Sciences

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Scientific Journal of King Faisal University: Humanities and Management Sciences

Exploring Adventure Tourism in Saudi Arabia: A Strategic Analysis of Emerging Opportunities

(Enas Fares Yehia)

Abstract

This study explores Saudi Arabia's emerging adventure tourism sector, highlighting its potential as a dynamic destination for enthusiastic explorers. Anchored within the strategic framework of Vision 2030, Saudi Arabia is rapidly transforming its tourism landscape to diversify its economy and attract visitors. Leveraging its diverse geographical features, including the Rub’ al Khali and Red Sea, the Kingdom offers a wide array of adventure tourism experiences. The aim of this study is to investigate various facets of adventure tourism in Saudi Arabia, including desert expeditions, marine activities and cultural exploration. Additionally, insights from a comprehensive stakeholder survey are integrated to unveil perceptions regarding adventure tourism. Key findings indicate that adventure tourism holds significant potential for economic growth, job creationet and environmental conservation in Saudi Arabia. Moreover, opportunities for enhancing Saudi Arabia's global tourism appeal through strategic initiatives in adventure tourism are revealed. Through this analysis, the study contributes to a deeper understanding of the strategic initiatives driving the expansion of adventure tourism in Saudi Arabia and its implications for Vision 2030's broader objectives. It emphasises the originality of the study in exploring this sector within the Saudi Arabian context and provides insights into the future trajectory of the Kingdom's tourism industry.

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