The Effect of Company Recruitment Website Quality on Organizational Attractiveness and Job Pursuit Intention Applied Study on Jordanian Banks Websites

(Mohammed Khair Salim Abu Zaid)

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Abstract

The main objective of current study is to examine the effect of recruitment website quality (ease of use, aesthetics, and content usefulness) on organizational attractiveness and job pursuit intention. A total of 80 undergraduate business administration students participated in this study to evaluate four Jordanian banking website. The data were analyzed using descriptive statistics, correlation, and hierarchical regression. The results showed positive perceptions toward quality of Jordanian banks websites from participant s viewpoints. Also, there is a direct and positive effect of website aesthetics on organizational attractiveness, and there is a direct and positive effect of website aesthetics and content usefulness on job pursuit intention. Based on these results recommendations have been written.
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